Does teamwork make the dream work or do our dreams make the team work?
I had to ask this question simply because of the many "nuggets" of information I have picked up this week.
Relationship building is the prime key of successful marketing. What is the purpose of all this relationship building? To have people get to know you, like you and trust you! We are in marketing, yes, but we are people first and foremost. Are we here to push what we want onto someone else? Do we do that with our friends, family, and others? Does it produce the results we want? Do they need or want what we do?
I can see very clearly when someone is just pushing me to buy something.
What makes me want to buy or not buy? There are a lot of factors involved, for sure. Do I need that "item"? Can I afford that price? What is the benefit if I buy and what are the potential drawbacks? Who is the person that is trying to sell me something?
Building a relationship with someone becomes necessary when you put the shoe on the other foot. How would I like to be approached about a sale? An example: I get a phone call for some donation for a charitable organization.
The person gives me their name and the reason for the call. If that organization is of no interest or concern to me, how likely am I to donate?
Okay, so what is missing? VALUES! That is the key ingredient that makes or breaks a sale.
You need to get to know the person and find out what they value most. I cannot sell a shrub to someone who has no yard to put it in! I cannot sell an ivory pipe to someone who doesn't smoke. In fact, I cannot sell anything to anybody unless I get to know them, their tastes, their lifestyle, their family situation, their educational level, what books they read, what music they like, and so on. Thus, the need to develop a relationship; especially with marketing online venues.
I haven't heard of much else in the last three years except to get to know someone, be transparent yourself by branding everything you create or promote online with your true picture and your name and even a skype or email address for contact. A salesperson in a store isn't in costume when they assist you are they? Why should selling or promoting something online be any different? Would you buy something from someone with a cute picture of Mickey Mouse for an avatar?
Who are you and who are you reaching out to? Isn't this the whole point of social media marketing? Isn't that why chats were developed in the traffic exchanges? Are we just chatting while surfing? No, we had better be trying to get to know someone better. They may be our next customer if we happen to have what they need, or we may get to know them so well we create what they want!
The people I have chatted with have given me a lot of good advice. That is probably all I need at this stage of my development as a promoter of online services. There are many who have been supporting me as they watch me struggle, get stuck and flounder, and spur me on to other actions.
And with all this in mind, it brings me to:
Please click this link and may all your dreams come true!
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